Frequently Asked Questions (FAQ) - Reporting

 

How can I create one report to see the advertiser spend?

To view advertiser spend:

1. Go to Reporting → Campaign Reporting

2. Select the Advertiser filter

3. Set the required date range

4. Apply additional filters if needed (network, DSP, player)

5. Click Generate

The report displays impressions, CPM, budget, plays, and revenue related to the selected advertiser(s).

How and where can I generate a campaign report in Excel with daily data?

To generate a daily campaign report showing impressions and playouts:

1. Navigate to Reporting → Campaign Reporting

2. Apply campaign-related filters (advertiser, player, DSP, etc.)

3. Select the desired time range

4. Click Generate

5. Use Export Table to export the report as Excel or CSV

The exported file contains a summarized overview of campaign performance for the selected time range.

How can I create a report for DSP spending?

DSP spending is available from the Insights dashboard.

1. Go to Reporting → Insights

2. Apply filters such as network, date range, and currency

3. Review the DSP Spend table or DSP Spend graph

4. Export the data if required

This report is commonly used for reconciliation, billing validation, and DSP performance analysis.

How do I export any tile from the Insights dashboard?

Every tile in Insights can be exported.

1. Hover over the tile

2. Click the three-dot menu (⋯)

3. Choose an export option:

   • CSV / Excel / JSON (tables)

   • PNG (charts and maps)

   • Raw data (where available)

Exports always respect active filters, selected currency, and date range.

Can I export a CSV file of players that are not making ad requests?

Yes.

1. Go to Reporting → Monitoring

2. Locate the Active Players Without Ad Requests table

3. Click CSV Export

This export provides a full list of active players not generating ad requests, including name, site, and network.

How can I check if all active players are sending ad requests?

Use Request Activity.

Request Activity shows the percentage of active players generating ad requests.
The target value should be 100%. Any deviation indicates players that require investigation.

How can I see if my inventory is fully utilized?

Inventory utilization can be evaluated using:

• Occupancy – ratio of winning bids to ad requests

• Play Rate – ratio of successful plays to winning bids

Low values indicate unused inventory or delivery inefficiencies.

How can I understand where ads drop off in the delivery process?

Use the funnel visualization.

The funnel tracks:

• Ad Requests

• Bid Requests

• Bid Responses

• Winning Bids

• Playouts

This helps identify where losses occur between request, auction, and delivery.

How can I compare Ad Requests and Impressions over time?

Use the Ad Requests vs. Impressions chart.

You can:

• Switch between area, line, or bar charts

• View both metrics together or individually

• Analyze performance trends over time

This helps assess demand, fill, and delivery efficiency.

How can I analyze performance per player?

Player-level performance is available in detailed breakdown tables.

Metrics include:

• Ad Requests

• Bid Requests and Responses

• Winning Bids

• Plays and Play Rate

• Impressions and Revenue

These tables can be exported as CSV for external analysis.

How can I identify top-performing players?

Use ranking tables to sort players by:

• Revenue generated

• Volume of ad requests

This helps identify high-performing and high-traffic players.

How can I monitor delivery or reporting issues in real time?

Use the Monitoring dashboard.

It provides:

• Play Rate and Occupancy

• Request Activity

• Players with reporting issues (priority-based)

• Active players without ad requests

This view is designed for fast operational troubleshooting.

How can I identify players with reporting issues?

In Monitoring, check the Players with Reporting Issues table.

Players are categorized by issue type and priority:

• High (Red)

• Medium (Orange)

• Low (Yellow)

The table can be exported as CSV for investigation and collaboration.

How can I analyze performance by geography or time of day?

Use Insights visualizations:

• Map View shows where impressions or revenue originate geographically

• Popular Times highlights peak activity hours

These views help analyze traffic patterns, pacing, and network pressure.

What are best practices for reporting and exports?

• Apply filters before generating or exporting reports

• Use Excel or CSV exports for audits and reconciliation

• Export DSP and revenue data regularly for finance workflows

• Use image exports from Insights for presentations and partner updates

• Review Monitoring daily to catch delivery issues early

What should I do if the play rate is low despite having high winning bids?

 A high number of winning bids with low plays usually indicates that the system is winning auctions but failing to deliver the creative to screens. Common causes include:

• Incomplete or failed creative downloads

• Slow network or player performance

• Creative files that are too large or incompatible
  A play rate below 90% often signals delivery or device-level issues.

How can I troubleshoot a sudden drop in play rate?

A sudden drop in play rate may be caused by newly introduced creative issues. Steps to troubleshoot:

• Identify when the drop started and which campaigns launched at that time

• Check for corrupted or broken creative files

• Verify format compliance (e.g., resolution supported by the screen)

• Ensure creatives meet platform specifications
  Also, check if specific sites or locations are affected, which may indicate bandwidth or device issues.
  
   

  
  What should I do if occupancy is low and ad requests are not turning into winning bids?

  
  
  
  Low occupancy may indicate that ad requests are not being successfully converted into winning bids. To troubleshoot, check the following patterns:

• Pattern 1: Low number of bid responses + high win rate
  This means few active campaigns are bidding, but those that do are winning.

• Pattern 2: High number of bid responses + low win rate
  This indicates campaigns are bidding actively but often losing, leaving ad space unused. Possible causes include:

  • High bid floors versus low bid response prices

  • Creatives pending approval

  • Technical issues in the auction

  • DSP or server delivery problems (e.g., timeouts preventing responses)
     

  How can I identify where occupancy issues are happening?

  
  
  Use Campaign Reporting to investigate step by step:

• Navigate to Campaign Reporting → DSP → Advertiser

• Compare bid response volume vs. win rate

• Look for drop-offs at the DSP, deal, or advertiser level

• This will help pinpoint which campaigns or partners are causing low occupancy.
  
   

  What should I do if request activity is lower than expected?
   

  Low request activity can indicate that fewer devices are sending ad requests than expected. Check for these patterns:

• Pattern 1: Devices marked as active but not sending ad requests
  These devices may be offline due to physical disconnection, network issues, or platform misconfigurations preventing ad requests.

• Pattern 2: Devices dismantled or inactive but still marked as active
  Devices that have been removed or are no longer in use can inflate your expected request volume, lowering the percentage of active devices sending requests.
  
   

  
  How can I investigate low request activity?
   

  
  Use the Monitoring page in Reporting:

• Check the Active Players Without Ad Requests table( you can also export an CSV file )

• Determine whether the devices should be active or marked inactive

• For devices that should be active, verify device health and platform connectivity with your CMS partner

• This helps identify whether the issue is operational, technical, or due to outdated inventory status.