Frequently Asked Questions (FAQ) - Campaign and Line item(Creation, changes, performance & troubleshooting)

Can a campaign run without a line item?

No. A campaign must contain at least one active line item in order to deliver content. Line items define the deal, targeting, creatives, budget, and distribution logic.

What happens if my campaign is set to Active but nothing is delivering?

An active campaign alone does not guarantee delivery. At least one line item must also be active, correctly configured, and within its date range.

Can I edit a campaign after it has gone live?

Yes. You can edit the campaign name, type, objective, advertiser, and status at any time.
Line items can also be edited, but changes may affect delivery and performance.

What happens if I change the deal on an existing line item?

If you replace the deal with a new one, all previously selected players will be cleared. Player targeting is deal-specific, so you must manually reselect the players after changing the deal.

How do I know which players are eligible for my line item?

Only players included in the selected deal can be targeted. If a player does not appear in the targeting list, it is likely not associated with the deal.

Can I target players in bulk?

Yes. You can upload an .XLSX file in the Targeting section of a line item to bulk-select players or sites. The platform validates the file automatically and selects all matched players.

What happens if some players in my upload file are not found?

After uploading the file, a validation summary will appear showing:

• ✅ Matched players (successfully selected)

• ⚠️ Not found or not selectable players

Only matched players will be applied to the line item.

Why don’t I see my creative when creating a line item?

Creatives are linked to advertisers. Make sure the creative belongs to the same advertiser selected for the campaign.

Can I add multiple creatives to a line item?

Yes. You can add multiple creatives within the Creatives section using the PLUS (+) icon.

What happens if my schedule is outside the current time?

If the current time is not within the scheduled days or hours, the line item will not deliver—even if everything else is configured correctly.

 Which distribution model should I choose?

• Frequency: Best for consistent hourly delivery

• Even: Best for long-running campaigns that should not end early

• As Soon As Possible: Best for fast delivery or catching up on delayed campaigns

The choice depends on your campaign objective and pacing requirements.

Why does my line item show 0 playouts?

This usually means the line item is blocked somewhere in the delivery chain.

Check the following:

• The line item start date has passed

• The status is set to Running

• The current time falls within the scheduled hours

• Players are correctly targeted

• Creatives are approved and assigned

• Budget and CPM meet the deal requirements

 How can I identify why a line item is not delivering?

Use Campaign Reporting to narrow down the issue:

• Filter by deal, advertiser, or device

• Sort devices by activity to quickly identify gaps

• Verify each step in the delivery chain (deal → targeting → creative → distribution):

If everything appears correctly configured and delivery is still not happening, contact MyAdBooker Support for further investigation into the live auction process.

 

Can I export campaign and line item data?

Yes. From the Campaigns overview, apply filters and click Export CSV.
The exported file includes campaign details, line item performance, budgets, impressions, distribution models, and status.

Why does performance fluctuate during the first hour?

Live performance is calculated per hour. During the first hour, metrics may vary significantly. Performance becomes more stable over time and reflects long-term delivery trends.

Why did my line item stop delivering after it was working before?

This indicates that delivery has stalled, even though the line item is still running.

Typical signs include:

• No increase in spend, impressions, or playouts today

• A flat line in the “Progress today” graph

• Line item status remains Running

• Schedule and date range are still valid

 How do I troubleshoot a stalled line item?

1. Use Campaign Reporting to review historical data (e.g. last 7 days)

2. Identify the exact date and time delivery stopped

3. Filter by advertiser, deal, line item, network, or device

4. Analyze the delivery flow (ad request → bid request → bid response → win → playout) to find where delivery dropped

If no configuration issues are identified and delivery does not resume, contact MyAdBooker Support for further assistance.
 

My line item is active and generating playouts, impressions, and spend, but the delivery is below expectations. What does this mean?

Underperformance occurs when a line item is delivering, but not fast enough or broadly enough to meet pacing goals.

Signs to check:

• Line item is active

• Spend, playouts, and impressions are increasing

• Budget progress is behind the expected progress for the campaign period

Example:

• Time progress: 2.6% of the campaign period has passed

• Budget spent: 2.1% of total budget

• Deviation: ▼ -97.9% (shown in red)

This indicates that the line item is underperforming relative to the expected evenly-paced delivery.

Important Notes:

• The campaign input (expected impressions, playouts, budget pacing) is based on the calculator output, which assumes 100% programmatic availability.

• For certain CMS integrations (e.g., loops), actual programmatic availability may be lower, such as 50%.

• Media owners must know the actual available inventory to align campaign pacing with realistic delivery potential.

How do I troubleshoot underperforming line items?

1. Use Campaign Reporting to identify weak delivery areas:

   • Filter by deal, advertiser, network, or site/device

   • Identify networks or locations delivering less than expected

   • Review historical data to see if underperformance is consistent

2. Compare delivery to campaign assumptions:

   • Verify programmatic availability versus calculator assumptions

   • Check for changes since campaign setup:

     • Device availability

     • Scheduling

     • Multiplier settings

     • Competing campaigns with higher CPM

     • Loop positions

Adjust targeting, scheduling, or pacing to better align with actual inventory and campaign goals.

My line item is active and delivering, but spending faster than expected. What does this mean?

This is an overdelivery scenario. The line item is consuming budget too quickly, which can lead to early depletion and operational workarounds, such as creating a “free push” line item.

Signs to check:

• Line item is active and delivering

• Budget spent exceeds the expected pace (e.g., 45% spent, but only 30% of campaign period elapsed)

• Positive deviation appears (e.g., ▲ +15%)

• High average frequency, especially early in the campaign

• Delivery concentrated on a few high-activity screens

Why overdelivery is a problem:

• Free ad space must be provided to maintain campaign duration

• Reporting is distorted (CPM drops, impressions split across line items)

• Adds manual work and complicates post-campaign analysis

How to troubleshoot overdelivery:

1. Verify pacing in Campaign Reporting:

   • Compare budget progress vs. campaign timeline

   • Filter by site, screen, or device to see concentrated delivery

   • Check average frequency and daily budget consumption

2. Check campaign configuration:

   • Ensure the calculator was used during setup

   • Confirm campaign parameters: duration, targeted devices, impression & frequency goals, budget/CPM, screen multiplier, programmatic occupancy assumptions

   • Review CPM/CPP vs. available inventory — too high may trigger early budget depletion

Adjust distribution, targeting, or CPM/CPP settings to avoid overdelivery and maintain consistent pacing.

What are the best practices for successful campaign delivery?

 

• Always use the calculator to define campaign inputs (budget, CPM/CPP, targeting, duration)

• Avoid flat delivery models (plays/hour or site packages) unless validated by the calculator

• Only target devices that are online and sending ad requests

• Use the Monitoring page to confirm device activity and availability

• Regularly check Campaign Reporting for pacing deviations and daily performance trends

• Investigate campaigns with high positive or negative deviation

• Use filters (site, advertiser, deal) to identify delivery imbalances

• Watch for high frequency early in the campaign — may indicate narrow delivery

• Apply frequency caps and broaden targeting to balance reach and performance

• Use even pacing or daily spend caps to avoid early budget depletion

• Avoid ASAP delivery unless intentional for short campaigns

• If issues persist despite correct setup, contact MyAdBooker Suppor

I am not able to activate a finished campaign, what can I do?

Please first check whether the line item associated with the campaign is still active.

• If the line item is active, you will need to follow these steps:

  1. Deactivate the line item

  2. Activate the campaign

  3. Reactivate the line item

This ensures that the campaign and its line items are properly synchronized and can run as expected.