Adding a Line Item

Once your campaign is created, you’ll be taken to the campaign overview. This includes five sections:

1. Basic
2. Scheduling
3. Targeting
4. Creatives
5. Distribution

A line item represents a component of your advertising campaign—it contains your creative, deal, pricing, budget, and content distribution settings.

Basic Section

To create your first line item, complete the following fields:

• Name – Enter a descriptive name that links the line item to your campaign.
• Deal Name – Select the deal you’ve created for this campaign. This connects your line item to the correct campaign deal.
• Date Range – Set the start and end dates for this line item.
• Price (CPM) – Enter the CPM price. This must match or exceed the minimum price agreed upon in the deal.
• Budget – Specify the budget allocated for this line item.

Click “SAVE” to proceed to the next section.

Scheduling Section

Here, you can define the specific times and days of the week when your campaign should play.

You can reset all days and times, or click on a specific day to apply changes. A new schedule will be added, and you’ll be able to make your adjustments in the pop-up window.

Once you’ve configured your schedule, click “NEXT.”

Targeting Section

In this section, you can select the players on which your line item will play.

Use the search bar to find players by name, tag, or site.
You can also use “Add All” or “Clear All” to manage your selections, or you can also use the “CSV Export” button in order to download the already existing targeted players for an overview, or “Upload XLSX” button, for Bulk upload of a players.

For more information:  How to target Players (Screens) in Campaign - Line item

When finished, click “NEXT.”

Creatives Section

Here, you can select the creative assets you wish to use for your campaign.

You can either Upload New Creative or Choose from the library.

To upload a new creative, click “Upload New Creative.”

A pop-up window will display the accepted formats for uploads.

After uploading your creative, click “SAVE.”

By clicking on the PLUS icon you will be able to :

Once the creative is added, click “NEXT.”

Distribution Section

In this section, you can choose how your campaign content will be distributed.
The platform offers three distribution models:

1. Frequency
2. Even
3. As Soon As Possible

 

1. Frequency

This model defines how many times your campaign will play per hour. Once set, the number remains constant.

Here, you can:

• Set a budget cap for the line item.
• Define the number of playouts per hour.
• Use the calculator icon to adjust the frequency percentage.

You can adjust the interval using seconds, minutes, or hours.

The budget cap helps increase frequency if there’s remaining budget near the end of the deal.
Click “SAVE” when done.

2. Even

This model ensures your campaign’s budget or impressions are distributed evenly over the entire campaign duration, preventing early depletion.

Choose your delivery goal:

• By Budget – Select “Budget” and enter the total campaign budget.

 

• By Impressions – Select “Impressions”, then enter your impression goal and budget cap.

Click “SAVE” to create your line item.

3. As Soon As Possible

This model is designed to deliver your campaign as quickly as possible until the budget or impressions are used up.
It’s ideal if your campaign is behind schedule or needs accelerated delivery.

Choose your delivery goal:

• By Budget – Select “Budget” and enter the total amount.

  

• By Impressions – Select “Impressions”, then enter your impression goal and budget cap.

 

Click “SAVE” to finalize your line item.

After you choose one of the three distribution styles and save, your line item will be created. A pop up success message will appear.

Line Item Overview 

1. Live performance

Check the live performance of your Line items towards the estimation, to see if it is overperforming or underperforming. It is based on the objective per hour, so the first hour ever, performance will vary a lot, in comparison to the long run. This data is present after 1 minute. If a line item is edited, it will recap also previous performance.

2. General performance

In order to filter specific line item and overview the performance of the same one:

1. Click on the View line item option;

2. Then click on the Filter option;

The following window will pop-up on the right side.