Frequently Asked Questions (FAQ) - Deals

How do I create a new deal?

1. Navigate to 🗂 Deals from the main menu.

2. Click ➕ Create New Deal.

3. Complete the Basic Info section:

   • Deal Name

   • Currency

   • DSP

   • Date Period

   • Description and Terms (optional)

4. Click NEXT to continue through:

   • Scheduling

   • Auction

   • Targeting

   • Triggers

5. Click SAVE to finalize the deal.

A confirmation message appears once the deal is successfully created.

Should I leave the Slot ID empty?

In the Slot ID field, you can specify the slot in the loop you want the deal to target.

• Leave it blank to apply the deal to all slots (recommended in most cases).

• Only applicable for QuantumLoop CMS users.

Are there rules for the Deal Name?

• Deal Name should avoid special characters like -, _, or symbols.

• Use a clear, descriptive name related to your campaign or product.

• System-generated Deal IDs are still unique identifiers even if you override the name (except for some DSPs).

Can I override the Deal ID?

Yes, you may override the Deal ID with the Deal Name except for specific DSPs.

• Hawk / Azerion:

  • You must use the system-generated Deal ID.

  • Do not override it with the deal name.

  • Avoid special characters in the deal name.

• Other DSPs:

  • Overriding the Deal ID is supported.

Always share the exact Deal ID with the agency or DSP to ensure proper matching.

Are there DSP-specific rules I should be aware of?

Yes.

• Hawk / Azerion

  • Use the system-generated Deal ID

  • Do not override with the deal name

  • Avoid special characters

• Vistar SSP–SSP

  • Deals must be manually mapped by MyAdBooker Support

  • Submit a support request after creating the deal

  • The deal becomes active only after mapping is confirmed

How do I schedule when a deal is active?

In the Scheduling step:

• Select the days of the week

• Define the active time range (00:00–24:00 CET)

• Copy schedules to weekdays, weekends, or all days if needed
  Click SAVE, then NEXT to continue.

What auction types are available for deals?

You can choose between:

• Fixed Price – Billed price equals the deal price

• First Price – Billed price equals the bid price

• Floating CPM – Dynamic pricing based on screen occupancy

How do I edit or delete an existing deal?

1. Go to 🗂 Deals.

2. Use the search bar to find the deal.

3. Click EDIT to modify or 🗑 DELETE to remove it.

4. Save changes to apply updates.

Who should I contact for deal-related issues?

• Hawk / Azerion deals – Double-check Deal ID formatting before sharing

• Vistar SSP–SSP deals – Contact MyAdBooker Support for mapping

• General assistance: [e-mail]

How does Floating CPM work?

When a bid request is sent:

1. MyAdBooker checks the screen’s current occupancy

2. The system applies the corresponding CPM floor automatically

3. First-price auction logic still applies — higher bids can win regardless of the floor

Pricing updates happen in real time per screen.

How do I create a Floating CPM deal?

While creating or editing a deal:

1. Go to Auction Settings

2. Select Floating CPM

3. Configure the required fields:

   • Min. Occupancy (%)

   • Max. Occupancy (%)

   • Step (%) (1–50%)

   • Min. Floor (€)

   • Max. Floor (€)

4. Review the pricing graph:

   • X-axis: Occupancy (%)

   • Y-axis: Floor price (€)

5. Save the deal

Once saved, pricing will automatically adjust based on occupancy.

What validation rules apply to Floating CPM?

• Min Occupancy must be lower than Max Occupancy

• Step must be between 1% and 50%

• Prices are shown with two decimal places

Invalid values must be corrected before saving.

Why should I use Floating CPM?

Floating CPM helps you:

• Balance demand across screens

• Reduce revenue loss on overcrowded inventory

• Offer competitive pricing on low-occupancy screens

• Increase overall network yield

Any tips for using Floating CPM effectively?

• Monitor occupancy using MyAdBooker Insights

• Use Floating CPM for:

  • Stopper deals

  • Dynamic pricing with third-party DSPs

• Combine with First Price auctions for maximum flexibility