Introducing Floating CPM

What is Floating CPM?

Floating CPM is a new deal type in MyAdBooker that automatically adjusts the CPM for each screen based on its real-time occupancy.
In other words, the price per impression floats up or down depending on how busy a screen currently is.

• When occupancy is high, the deal floor price increases — valuable screens cost more.

• When occupancy is low, the deal floor price decreases — less-active screens become cheaper and more attractive to buyers.

This creates a flexible pricing system that balances demand and optimizes yield across your network.

How It Works

Each Floating CPM deal defines a minimum and maximum occupancy range and calculates tiered floor prices between them.

When a bid request comes in, MyAdBooker looks at the screen’s current occupancy and applies the corresponding floor price automatically — all in real time.

Even on low-occupancy screens, first-price auction logic still applies: higher bidding campaigns can win regardless of the floor.

Setting Up a Floating CPM Deal

When creating or editing a Deal in MyAdBooker:

1. Go to Auction Type and select Floating CPM.

2. Fill in the following mandatory fields:

   • Min. Occupancy (%) – where pricing starts to rise.

   • Max. Occupancy (%) – where pricing caps.

   • Step (%) – defines the width of each occupancy range (1–50 %).

   • Min. Floor (€) – floor price at or below the minimum occupancy.

   • Max. Floor (€) – floor price at or above the maximum occupancy.

3. As you enter values, a graph appears showing how floor prices adjust with occupancy in real time.

   • X-axis: Occupancy (0–100 %)

   • Y-axis: Floor Price (€)

4. Validate inputs:

   • Min < Max

   • Step between 1 – 50 %

   • Prices show two decimal places

Save your changes and you’re ready to go — Floating CPM will now dynamically update pricing per screen as audience levels change.

Why Use Floating CPM?

Expected outcomes:

• Better network coverage and balance

• Reduced revenue loss on over-occupied screens

• More competitive and flexible pricing for buyers

• Higher overall network yield

By reacting to real-time occupancy, Floating CPM makes your inventory more dynamic, transparent, and profitable.

🔍 Tips

• Use MyAdBooker Insights to monitor screen occupancy and design your Floating CPM strategy effectively.

• Floating CPM deals can be applied to stopper deals or used to introduce dynamic pricing tiers through third-party DSPs, increasing competitiveness.